Adidas David Beckham
Adidas David Beckham
US $19.99
Adidas Forum
Adidas presents the development of very unlikely is Nothing campaign
With a renewed idea that encourages everyone to take the 1st step in reaching their very unlikely, adidas launches Venezuelan most unlikely is Nothing campaign, based on true stories of over thirty world-renowned athletes who triumphed over stumbling blocks to achieve their goals and be recognized among the very best in their discipline.
'With this campaign we glance the athletes, not the goal, rather at a pivotal point in his travels,' explained Eric Liedtke, Senior vice chairman of global selling of the adidas brand. 'When you see the victory, the end result is not always clear as to how they got there or what they needed to overcome in their trail. By sharing the journey and, more definitely, the challenges encountered on the way we get to a place that is actually electrifying and not often seen. We believe that by giving everybody a glimpse behind the scenes in the lives of these sportsmen, we are actually inspiring them to try their own journey in an adidas forum. '
To develop the campaign, partakers tell their stories altletas'impossible' in your own hand-drawn illustrations and paintings. Each sportsman chooses a turning point in his life and illustrates through photographs and words that are then mixed to form the campaign.
the result of this strategy is new content was made by inviting the athletes to pass some time in an art studio with a toy box of art composed of articles and allowing them to bring their stories in their own way. This happened as a consequence, a plethora of material that consumers will see in commercials, posters, books, documentaries, exhibitions and even clothing designs, which bring to life the experiences of the athletes thru animations and static pictures created by others themselves and an adidas forum.
The integrated campaign was launched concurrently at the world level and includes twenty-one TV ads, 15 documentaries, one feature film, behind the scenes, print, outdoor large scale as well as exclusive digital content can be found at www.adidas.com. In Venezuela, this campaign is the largest this year and will attend local and cable television, cinema, print, websites, advertising in major malls in the country and activities of the shops with a duration of 2 months the 1st half and 3 months in the second half.
The concept of the global campaign was made by 180/TBWA in 2004, which in its early days revolved around Muhammad Ali, athletes who today join the likes of Gilbert Arenas, NBA star basketball player, Yelena Isinbayeva, the first girl in more than five meters jump and pole vault world record holder, 19, and the famous footballer David Beckham who says how he managed to triumph over death threats from fans after the FIFA World Cup in 1998 adidas forum.
The campaign was launched globally on six March 2010, through integrated global action on television, online, retail and media.
adidas has a long record of challenging the very unlikely. The quintessence of adidas message was, and remains [*CO]'Impossible Is Nothing'.
adidas forum
About the Author
I am a 50 old years child with passion for the science.